Why Skiers Marine
Since 1995, Skier's Marine has been putting families on the water across the Southeast.
Who We Are
Skier's Marine is the Southeast's premier boat dealership group, with nine locations across Alabama, Georgia, Tennessee, and Mississippi. We carry the brands you trust — Boston Whaler, Chaparral, Harris, MasterCraft, Moomba, Premier, and Supra — backed by factory-trained technicians and a team that lives and breathes boating.
Whether you're a first-time buyer or a seasoned captain, we're here to help you find the perfect boat, keep it running, and make every day on the water unforgettable.
Our Story
Rett grew up with a passion for watersports and loved spending time at the lake. As a police officer, he found it challenging to afford a modest inboard boat. To fulfill his dream of owning a family boat, Rett started working as a part-time boat sales representative. This role not only allowed him to share his love for watersports with his family but also enabled him to help many others create their own boating experiences. In 1994, he furthered his journey to becoming a boat dealer when Malibu Boats offered him the Central Alabama territory.
In 1995, Skier’s Marine was established and operated out of Rett’s basement. During the early years of its operation, Rett, who was still a full-time police officer, sold boats in his spare time. In its first year, Skier’s Marine sold six Malibu boats.
By 2011, Rett’s sons had joined the family business and opened a dealership in Athens, AL. Since then, Skier’s Marine has experienced nearly 900% growth. As of Fall 2025, Skier’s pany has commenced construction on a new dealership located on Highway 565 in Huntsville, AL. Over its 30-plus years in business, Skier’s Marine has established itself as the premier authority on watersports in the Southeast, continuing to significantly impact the watersports community while expanding in the pontoon segment.
Skier’s Marine is committed to providing boaters with the chance to enjoy watersports alongside friends and family. Our team is committed to helping current and aspiring watersports enthusiasts find the perfect boat, whether your budget is $5,000 or $500,000.
Skier’s Marine offers only the highest quality boats from MasterCraft, Supra, Moomba, Chaparral, and luxury pontoons from Harris and Premier. Our passion for boating, our partnership with exceptional manufacturers, and our commitment to customer service create a unique customer experience that you can truly feel.
As Skier’s Marine continues to grow, we are dedicated to enhancing the customer experience through team development and technological improvements. If you are in the market for a boat or boating services, we invite you to visit our locations in Alabama, Georgia, Mississippi, or Tennessee to experience the Skier’s Marine difference.
Our Mission
To deliver an exceptional ownership experience through expert guidance, quality products, and outstanding service. We believe buying a boat should be exciting — not stressful. And owning one should be pure joy.
Our Values
- Customer-first approach in everything we do
- Honesty and transparency in every transaction
- Deep product knowledge and industry expertise
- Community involvement and environmental stewardship
Visit Us
Stop by any of our nine locations across the Southeast. We'd love to show you around.